cc_Tourism_Grade 12_Understanding contextEngage in consumer-centred research and empathetic observation

research done directly with potential consumers to understand how they do things and why, their physical and emotional needs, how they think about the world, and what is meaningful to them

aimed at understanding the values and beliefs of other cultures and the diverse motivations and needs of different people; may be informed by experiences of people involved; traditional cultural knowledge and approaches; First Peoples worldviews, perspectives, knowledge, and practices; places, including the land and its natural resources and analogous settings; experts and thought leaders