c/c_Commercialisation et promotion_11e_Stratégies de commercialisation et de promotion, notamment les études de commercialisation, la segmentation de marché, la détermination de la cible et le positionnement

Subject

Grade

Concept/Content

marketing and promotion strategies, including test marketing, segmentation, targeting, and positioning

Elaboration

The purpose of test marketing is to find out how users/consumers receive promotion ideas before the marketing strategy is launched on a larger scale.

keywords

test marketing