c/c_Commercialisation et promotion_11e_Stratégies de commercialisation et de promotion, notamment les études de commercialisation, la segmentation de marché, la détermination de la cible et le positionnement

Subject
Marketing and Promotion
Grade
Grade 11
Concept/Content
marketing and promotion strategies, including test marketing, segmentation, targeting, and positioning
Elaboration
The purpose of test marketing is to find out how users/consumers receive promotion ideas before the marketing strategy is launched on a larger scale.
keywords
test marketing