Grade
Concept/Content
Entrepreneurship and Marketing
- risks and benefits of entrepreneurship
- the role of social entrepreneurship in First Nations communities
- ways of decreasing production costs through training and technological advancement
- flow of goods and services from producers to consumers
- identification of a good or service that ensures brand recognition
- marketing strategies using the 4 Ps: product, price, promotion, and placement
- market segmentation by demographic, geographic, psychographic, and purchasing pattern
- evolving consumer needs and wants
- role of online technologies in expanding access to goods and services
- sources of financing for a new venture or start-up business
- measurement of financial success and failure
Elaboration
for example, business name, slogan, logo
age, gender, occupation, and education of customers
size and location of a market area
general personality and lifestyle preferences of a customer base
buying behaviour of customers
for example, banks, private lending firms, crowdfunding, government grants
profit, loss, asset, liability; financial documents to represent health of a business
keywords
identification
demographic
geographic
psychographic
purchasing pattern
sources of financing
measurement