c/c_Médias et communication numérique_11e_Outils littérairesles figures de stylele champ lexicalles expressionsle multimédiales procédés du texte argumentatif

techniques to make what we want to say more expressive, impressive, and convincing in order to create an effect on the audience of a text

set of words (verbs, nouns, adjectives, synonyms) pertaining to a given theme

idiomatic, regional

the techniques and products that make it possible to simultaneously and interactively use several presentation formats (text, sound, still or moving images)

text in which the goal is to advise, call to action, persuade, or convince (ads, slogans, advice, guidelines) using connecting words, figures of speech, stylistic devices, tone