c/c_Commercialisation et promotion_11e_Marketing social et commercialisation éthique, notamment les considérations éthiques concernant l’appropriation culturelle

Rather than financial effects, the primary goal is to achieve positive social effects.

using or sharing a cultural motif, theme, “voice,” image, knowledge, story, song, or drama without permission or appropriate context or in a way that may misrepresent the real experience of the people from whose culture it is drawn