c/c_Conception, compétences pratiques et technologies_Sixième Année_Entrepreneuriat et commercialisationle rôle de l’entrepreneuriat dans la conception et la production de biens et de servicesla notion de niche commercialela stratégie de marque ap

Grade
Concept/Content
Entrepreneurship and Marketing
  • role of entrepreneurship in designing and making products and services
  • market niche
  • branding of products, services, institutions, or places
  • pricing product/service, including decision to seek profit or break even
  • role of basic financial record-keeping and budgeting
Elaboration
a subset of the market on which a specific product is focused, created by identifying needs or wants not provided by competitors
keywords
market niche