c/c_Industrie de la mode_12e_Stratégies de marketing et de marchandisage, et autres procédés associés aux vêtements et aux accessoires, notamment la valorisation de la marque et les stratégies de lancement de modes

Subject
Fashion Industry
Grade
12 année
Concept/Content
marketing and merchandising strategies and processes for clothing and accessories, including brand development and trendsetting strategies
Elaboration
market research and targeting of consumer groups; may include fashion shows, displays, advertising, social media, celebrity endorsements
for example:
  • trend analysis
  • identification of fashion cycles
  • forecasting services such as coolhunting
  • colour forecasting
  • social media
  • sources of inspiration
keywords
marketing and merchandising strategies
trendsetting strategies