| Big Ideas |
Different technologies and tools are required at different stages of creation and communication. |
Entrepreneurship and Marketing 10 |
No CCG |
|
| Big Ideas |
Ethical marketing contributes to a healthier global marketplace. |
Entrepreneurship and Marketing 10 |
No CCG |
|
| Big Ideas |
Social, ethical, and sustainability considerations impact design and decision making. |
Entrepreneurship and Marketing 10 |
No CCG |
|
| Content |
customer needs, wants, and demands |
Entrepreneurship and Marketing 10 |
No CCG |
|
| Content |
online marketing concepts |
Entrepreneurship and Marketing 10 |
No CCG |
| Keyword: online marketing concepts |
Elaboration: social media, viral marketing |
|
| Content |
forms of marketing |
Entrepreneurship and Marketing 10 |
No CCG |
| Keyword: forms of marketing |
Elaboration: responsive, anticipative, and shaped to address customer needs |
|
| Content |
ethical marketing strategies |
Entrepreneurship and Marketing 10 |
No CCG |
| Keyword: ethical marketing |
Elaboration: for example, socially responsible and culturally sensitive |
|
| Content |
life cycle of a product from invention/innovation to the marketplace |
Entrepreneurship and Marketing 10 |
No CCG |
|
| Content |
barriers that diverse groups of entrepreneurs face and factors that can contribute to their success |
Entrepreneurship and Marketing 10 |
No CCG |
| Keyword: diverse groups |
Elaboration: for example, First Peoples, women, new immigrants; people with diverse abilities |
|
| Content |
differences between invention and innovation |
Entrepreneurship and Marketing 10 |
No CCG |
| Keyword: invention |
Elaboration: an original idea |
| Keyword: innovation |
Elaboration: changing an existing idea, product, or service into something new |
|
| Content |
ethics of cultural appropriation |
Entrepreneurship and Marketing 10 |
No CCG |
| Keyword: cultural appropriation |
Elaboration: use of a cultural motif, theme, “voice”, image, knowledge, story, song, or drama, shared without permission or without appropriate context or in a way that may misrepresent the real experience of the people from whose culture it is drawn |
|
| Content |
creative ways to add value to an existing idea or product |
Entrepreneurship and Marketing 10 |
No CCG |
|
| Content |
characteristics of entrepreneurs |
Entrepreneurship and Marketing 10 |
No CCG |
| Keyword: characteristics |
Elaboration: creative, flexible, tenacious; critical thinkers, communicators, collaborators, risk takers |
|
| Content |
entrepreneurship opportunities |
Entrepreneurship and Marketing 10 |
No CCG |
|
| Curricular Competency |
Evaluate the influences of land, natural resources, and culture on the development and use of tools and technologies |
Entrepreneurship and Marketing 10 |
Applied Technologies |
|