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The curriculum search tool allows you to search for key words or select key elements from specific grades or areas of learning

Type
Subject
Grade
Content ways to improve marketability of products and services Marketing and Promotion 11 No CCG
Keyword: Elaboration:
Content marketing and promotion strategies, including test marketing, segmentation, targeting, and positioning Marketing and Promotion 11 No CCG
Keyword: test marketing Elaboration: The purpose of test marketing is to find out how users/consumers receive promotion ideas before the marketing strategy is launched on a larger scale.
Content social marketing and ethical marketing, including the ethics of cultural appropriation Marketing and Promotion 11 No CCG
Keyword: social marketing Elaboration: Rather than financial effects, the primary goal is to achieve positive social effects.
Keyword: cultural appropriation Elaboration: using or sharing a cultural motif, theme, “voice,” image, knowledge, story, song, or drama without permission or appropriate context or in a way that may misrepresent the real experience of the people from whose culture it is drawn
Content marketing processes, including the AIDA (Attention, Interest, Desire, Action) model Marketing and Promotion 11 No CCG
Keyword: AIDA Elaboration: AIDA is an acronym for Attention, Interest, Desire, and Action, referring to the marketing and advertising stages from when a consumer first becomes aware of a product or brand through to when the consumer makes a purchase decision.
Content role of advertising in domestic and international contexts Marketing and Promotion 11 No CCG
Keyword: advertising Elaboration: including ambient advertising and digital or virtual advertising
Content marketing and promotion opportunities within the local community Marketing and Promotion 11 No CCG
Keyword: local community Elaboration: for example, in the school community, for a local not-for-profit agency
Curricular Competency Examine how cultural beliefs, values, and ethical positions affect the development and use of technologies on a national and global level Marketing and Promotion 11 Applied Technologies
Keyword: Elaboration:
Curricular Competency Analyze the role and personal, interpersonal, social, and environmental impacts of technologies in societal change Marketing and Promotion 11 Applied Technologies
Keyword: Elaboration:
Curricular Competency Evaluate impacts, including unintended negative consequences, of choices made about technology use Marketing and Promotion 11 Applied Technologies
Keyword: Elaboration:
Curricular Competency Explore existing, new, and emerging tools, technologies, and systems and evaluate their suitability for marketing and promotion interests Marketing and Promotion 11 Applied Technologies
Keyword: Elaboration:
Curricular Competency Demonstrate the ability to apply a framework for problem solving Marketing and Promotion 11 Applied Skills
Keyword: Elaboration:
Curricular Competency Identify and assess skills needed for marketing and design interests, and develop specific plans to learn or refine them over time Marketing and Promotion 11 Applied Skills
Keyword: Elaboration:
Curricular Competency Apply safety procedures for themselves, co-workers, and users in both physical and digital environments Marketing and Promotion 11 Applied Skills
Keyword: Elaboration:
Curricular Competency Sharing
  • Decide on how and with whom to share or promote their product or service and creativity
  • Critically reflect on their design thinking and processes, and identify new marketing goals
  • Assess their ability to work effectively, both individually and collaboratively
 Marketing and Promotion 11 Applied Design
Keyword: product or service Elaboration: for example, a physical product, event, service, strategy, process
Curricular Competency Making
  • Identify tools, technologies, materials, processes, cost implications, and time needed for development and implementation
  • Use project management processes when working individually or collaboratively to coordinate or create processes or products
  • Share progress to increase opportunities for feedback, collaboration, and, if applicable, marketing
 Marketing and Promotion 11 Applied Design
Keyword: project management processes Elaboration: setting goals, planning, organizing, constructing, monitoring, and leading during execution
Keyword: Share Elaboration: may include showing to others or use by others, including the client

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